Suplifai: AI auto parts quoting on WhatsApp. Its digital collaborators — Victoria, Alma, Salvador, and Adriana — automate the sales cycle for auto parts stores, distributors, and wholesalers across Mexico and Latin America: they receive requests via WhatsApp, query the inventory in real time, generate quotes in seconds, and follow up with every customer — connected directly to the ERP and the operation's ACES/PIES catalogs. Suplifai now reaches +50 auto parts stores.
The problem Suplifai solves
In Mexico, Colombia, Argentina, Chile, Peru, and Venezuela, the main sales channel for auto parts is WhatsApp. Auto parts stores receive quote requests all day, and each one requires a salesperson to look up the part in the system, check the stock, calculate the customer's price, and write the response manually.
At a real counter we measured, the price takes a median of 16 minutes to arrive (31,352 requests with a price, 20 months of WhatsApp). If the request arrives after hours, it waits until the next day. And if the salesperson is busy handling another order, the customer messages the competitor.
Suplifai automates that process without replacing the sales team: the agents handle routine quotes while salespeople focus on customers and negotiations that genuinely require human judgment.
How it works: AI agents and quoted parts
An AI agent is a program with a goal, tools, and the ability to execute tasks end-to-end without a human intervening at each step. It is different from a chatbot (which only responds with text) and from a simple automation (which only follows fixed rules).
Quoted parts
Suplifai's pricing is based on quoted parts: each plan includes a number per month and extra quoted parts are charged according to the plan. See pricing.
What an agent does in a quote
That entire flow, which is done by hand today, happens in seconds, at any hour, without anyone supervising it.
The four digital collaborators
Each collaborator is an AI agent specialized in one area of the sales cycle. Together, they cover everything from the first inquiry to the customer's repeat purchase.
Victoria
Reads OEM and aftermarket part numbers, decodes the VIN to verify exact vehicle fitment, checks real-time inventory, and generates formal quotes instantly. Available 24/7 via WhatsApp.
Alma
Follows up on open quotes with no response, applies closing techniques, handles price objections, and converts quotes into orders. Escalates to the human salesperson only when the negotiation requires it.
Salvador
Detects customers who stopped buying (30, 60, or 90 days inactive), segments them by purchase history, and sends personalized reactivation messages to recover lost sales.
Adriana
Profiles and qualifies every contact the acquisition campaigns bring in: shop, fleet or individual, which brands they move and how often they restock. Hands them to Victoria ready to quote.
Countries where Suplifai operates
Suplifai is available in six Latin American countries, trained with the terminology and distribution flows of each market.
Frequently asked questions about Suplifai
What does Suplifai do exactly?
Suplifai automates four areas of the auto parts sales cycle: quoting (receives WhatsApp requests and sends a response in seconds), sales closing (follows up on open quotes), customer reactivation, and seasonal marketing campaigns — all integrated with the ERP and ACES/PIES catalogs.
How is Suplifai different from a chatbot?
A chatbot responds to questions with text. A Suplifai AI agent executes tasks: queries live inventory, identifies the correct part in the catalog, calculates the customer's price, and sends a formatted quote — all autonomously and in sequence, without a human intervening at each step.
What is a quoted part in Suplifai?
Each auto part a customer asks for in a conversation (24 hours from their first message) and gets a price, stock and branch for, or the notice that it is out of stock or not in the catalog. Several brands of the same part count as one. Suplifai's pricing is based on quoted parts: each plan includes a number per month.
Does it integrate with my current inventory system?
Yes. Suplifai takes your stock and prices from your system through an API. If your team connects the system with our API, there is no charge; if we connect it, the integration costs US$600, one time, on all plans. If your ERP has no API or standard connector, the custom connector is quoted separately.
How long does implementation take?
21 days: ERP integration, vehicle application catalog setup with the store's actual inventory, and agent calibration to the business's language and processes. Impact on response time and after-hours coverage is visible from month one.
Does Suplifai replace my sales team?
No. Suplifai handles repetitive tasks: routine quotes, follow-ups, availability questions, after-hours messages. The sales team focuses on what requires human judgment: strategic accounts, complex problems, and long-term relationships.
How is Suplifai priced?
Pricing is based on quoted parts. Plans start at US$120 a month, plus VAT in Mexico. See pricing.
How can I see Suplifai in action?
Book a live 30-minute demo. The booking link is at the top of this page.